I looked at this book briefly at the bookstore before buying this book and I thought at the time, this book had lot of design examples for business cards and letterhead. (one of the reason why I decided to buy it) Well when I actually took time to look over every design. There weren¡¯t much innovative designs present in this book. Don¡¯t be fooled by the number of pages. I have to say this book is pretty thick and has lots of examples but not much attention grabbing designs, most design examples were simple and straightforward.