Insightful!
In theory and in summary, author Lynne C. Levesque's book sounds wonderful. Today's changing business environment pressures everyone to come up with creative ideas, but not everyone is creative, or so goes common thinking. Levesque argues that everyone is creative, or can be, but that there are different types of creativity. Working from a base in Jungian psychology, and writing somewhat stiffly, Levesque explains eight major types of creativity. She has clearly studied creativity thoroughly. She provides historic examples, quotations and countless tools - including an analysis of creative personality strengths based on the Myers-Brig Type Indicator - to support her thesis that minds work in different ways. Unfortunately, she gives little evidence that people become more creative when they follow her suggestions, and that's the rub. Her specific suggestions sound great, but idealistic: how many organizations have the resources to assemble teams with complementary creativity styles? As a result, we recommend this book to two groups of readers who may have the knowledge to get the most from it: those who welcome the theoretical discussion as well as the practical suggestions, and those who are devoted to fostering creativity.
**A valuable and different perspective **
I am an experience MBA, and I was skeptical about another venture into exploring my own creativity. It turns out Lynne Levesque's book Breakthrough Creativity was definitely a breakthrough in my perceptions. Creativity is not just for artists and advertising. I never really saw my engineering and project management work as "creative," but Levesque's book helped me recognize how confined one's perspective can be. I always sought creativity through sailing or sports. I didn't appreciate how it can play a role in everything I do. This fresh outlook that we are all creative, with individually different creative talents, was a simple but important revelation. It was interesting to discover how much we limit our own creative endeavors. Levesque's metaphors analyzing creativity are imaginative and instructive, and her recommendations were very practical. Her recommendations are clearly grounded on her own business experience. Levesque links creativity with resilience and a sense of possibility, a very powerful concept in today's troubled world. I highly recommend reading this breakthrough book.
Incredible resource!
Lynne's model of the 8 Talents of creative expression is a wonderful resource for creative individuals and innovative companies. Using the MBTI type criteria, she clearly describes each type in terms of creative strengths and weaknesses with helpful resolutions for collaboration. This book is a real breakthrough in the field of creativity. I highly recommend it to everyone!
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