It's a great read.
After reading some of the reviews here I was left wondering if I received a different copy of brain darts?
It sounds like two were written by frustrated creatives from shops who lost out to the Turkel ad team. Ouch.
But this book is great and well worth the price of admission.
I enjoyed it completely.
Still great stuff
I came across this book while searching TURKEL's Web site. It's a nice retrospective of the agency's work over the years for some pretty impressive clients. Granted, there's not a lot of cutting edge guerilla/viral stuff like Crispin does, but this book was published long before anyone knew what that was! Still, you'll find solid design and well thoughtout strategies to inspire you.
Brain Dead!
it's just rehashed, old and boring.....it is chest beating at it worst...It is like a glorified portfolio for the company.
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