Excellent overall reference
This is an excellent overall resource for many of the most common graphic and corporate design tasks facing full and part-time designers. The book itself exhibits good design principles (my cover is white, and much more presentable than the gray and red cover in the default thumbnail here on Amazon) and manages to convey potentially complex information by the use of annotated illustrations and images, which has saved time for me and enhanced my retention of the material covered.
The books is broken into 7 sections: Brochures, Packaging, Publications, Direct Mail, Large-scale Projects, Miscellaneous (which includes more forms, awards, buttons, and tickets), and general design considerations (such as typography, grids, composition, and working with illustrators, photographers, and printers).
Although this book is somewhat out of date (casettes, CD-ROMs, and VHS get a mention but DVDs do not), it's still an excellent book and one that I've referred to since I bought it back in 2002. The lone glaring omission is the lack of coverage regarding business cards, which would have been helpful even if it was sparsely covered.
I wish that the publisher and author would bring out another edition of this book. I'd buy it immediately.
Excellent!
I would highly recommend this book to any graphic designer who finds themselves having to be the jack of all trades for their employer. This book gives tons of color examples from catalogs to beer labels! It's a must have in my collection.
Excellent!
I would highly recommend this book to any graphic designer who finds themselves having to be the jack of all trades for their employer. This book gives tons of color examples from catalogs to beer labels! It's a must have in my collection.
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