Content Critical
I was a little taken aback by the quality of the printed copy... we use these books at work and when I compare it to earlier orders of the publication, this one and the Style Guide look like photocopies.
Content Critical
This reader-friendly book provides a useful overview of the pertinent issues involved in Web content development. Its main argument is that traditional publishing principles should be applied to Web content development. The authors maintain that the quality and effectiveness of Web content can be ensured by using the same approach in online content as is used in print publishing. With regard to persuading the reader of the importance of quality of Web content, the book is effective. However, it falls short of its second goal which is to help the reader gain the skills to develop quality content. One of the main reasons for this shortcoming is the book's lack of depth. By addressing such a broad subject area, the authors neglected to provide the reader with any deep insights. Nonetheless, for anyone new to content development the book would be useful in providing a general idea of the all the elements involved in developing effective Web content. I wouldn't recommend it to anyone who is looking for in-depth information.
An outdated, repetitive book.
I picked up this book based on the strong reviews here. Perhaps at one time this book was more relevant than it is now, in late 2005. It is most certainly not a book for web designers or developers. It might still be useful for someone in marketing, newly assigned the task of maintaining a site, who hasn't ever thought about web content before.
The book pounds a few ideas repetitively throughout: "content is king! Long live the content editors!" But in terms of actually delivering on that message, it falls far short.
Other reviews mention the book provides "solutions" to content issues -- this is certainly not true. It barely provides a methodology for approaching content issues on the web. When he tire hits the road, the "solution" is often along the lines of "it's important to do the hard work to figure these issues out." Well, huh.
It must be noted that the production quality of this book is terrible: some pages, and graphics, were of fax quality. I'm not kidding. The entire book seems photocopied. Reading about "high quality content" through such a poorly produced book was ironic enough.
In sum: had I seen this book on a shelf and flipped through it momentarily, I most certainly would not have bought it.
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