The go-to reference guide for international business
This is the quintessential go-to guide for international business. DePalma leverages his vast knowledge to teach us what we need to know to work in the global economy.
Rosemary Coates, President, Blue Silk Consulting
A Must Read for Global Web Marketers
Hats off to Mr. DePalma! As a long-time marketing professional who has grappled with trying to help upper management "get" the importance of the web as a co-equal channel within the marketing mix-particularly as it relates to drumming up business globally- "Business without Borders" delivers the information and strategic paths that any business thinking of going global needs to know and understand. I highly recommend this book to anyone who already is engaged in doing business overseas or is simply thinking of doing so; "Business without Borders" delivers comprehensive "glocalized" web marketing strategies and important lessons learned for everyone.
Globalization How-to (and How-not-to)
DePalma has produced a detailed, well-reasoned tour de force for companies who need to act on the globalization imperative. He touches on every aspect of the globalization process, including target market analyses, localization, internal corporate issues, and much more. Even companies who are well along in their efforts to operate globally (in every sense of the word) could learn a thing or two from DePalma's book.He personalizes what could easily become a dry subject by regularly invoking a fictitious model protagonist named "Mira Vozreniya" - meaning "world view" in Russian (with tongue planted firmly in cheek) - to guide the reader through the intricate and complicated process of taking products global. His approach is hands-on, with many summarizing charts, tips, data points, and tools for would-be globalizers. And he spends significant time on the 8th Continent and web-related issues, in the process dispelling many a myth about the instant globality of a web presence. The book is filled with real-life examples of what to do and what not to do to be successful globally. I heartily recommend this book to anyone who is, or soon will be, involved in the massive undertaking that is globalization in a corporate environment. There is a great deal to digest in DePalma's book (dare I say, too much?), but if companies implement even a fraction of what he lays out, they will do well for themselves.
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