Marketing Book Reviews: Cyberstrategy

Reviews of Cyberstrategy: Business strategy for extranets, intranets and the internet (Chartered Institute of Marketing)     - Publication information     - Buy this book Review #1: Make Sure You Read This One! Review #2: Very well layed out book Review #1 Make Sure You Read This One! If you're looking for a book that uses a non-technical approach to address really difficult issues, this is one you must read. Anyone that is starting a new project or contemplating a major update should look at these lessons carefully. Review #2 Very well layed out book I read this book and believe it is very useful in providing a review of the strategies and application of Electronic Commerce and the Internet phenomen into the modern business environment. It also analyses the benefits of Intranets and Extranets. There are some very good tables and diagrams which summarise information neatly. Definitely worth reading for any business person or student of business. Check for more reviews on Amazon.com Cyberstrategy: Business strategy for extranets, intranets and the internet (Chartered Institute of Marketing) by Pauline Bickerton Format: Paperback Publication Date: 1999-07-13 Publisher: Butterworth-Heinemann ISBN: 0750642033     List Price: $59.95 Price: $2.28 Usually ships in 1 to 2 months Buy from Amazon.com Buy from Amazon.ca Buy from Amazon.co.uk Cyberstrategy Reviews book-reviews.info home