Great Book Marketing Selection!
After publishing over 30 self-published titles, I have a good feel for how valuable this type of book can be. This is an enormous book (700+ pages) that will give you virtually everything that you could possibly need to sell more books. It will take a while to read, but if you have already taken all of the preliminary steps in book marketing, then this is a great comprehensive next step for any serious author. If you implement half of the things in this book, you will become much more successful.
Enjoy!
Todd Hagopian
President/CEO
Hagopian Institute
Author of the brand new book - Self Publisher Coach: "Sell More Books In 30 Days" Edition
Comprehensive & Worthy Book Marketing Guide
This classic book is a worthy and comprehensive (weighing in at 700+ pages) resource for authors and publishers. Writer John Kremer provides an overview of the fundamentals of marketing, how to plan an effective campaign, working with customers, acquiring distribution, and breaking into new markets, such as retail outlets and libraries. The core section of the book covers:
Promotion - speaking engagements, sales material, connecting with bookstores, and obtaining awards and honors
Publicity - book reviews, news releases, the media, print interviews, talk show appearances, and author tours
Advertising - direct mail, lists, telemarketing, book fairs and festivals, and magazine, radio and television placement
Internet Sales - blogging, podcasting, Amazon, newsletters, and websites
Additional Income Sources - selling subsidiary rights and foreign rights, offering services, syndication, teaching, consulting, and spin-offs
Whether you are a traditionally published or self-published author, Kremer's book offers valuable tips and insights to marketing your book for long-term sales.
Great help and very useful
I originally borrowed this book from the library. It was several years out of date. I liked the wealth of information contained in this book, it's the best one I've found. Most books generalize, this one gets into the nitty gritty and describes everything. For someone who doesn't know how to market or advertise I find it very helpful.
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