Blueprint for Success!
I, too, am the proud owner of a very dog-eared copy of "Blueprint for Marketing". When I was new to the A/E/C industry a friend recommended that I read this book. After returning a borrowed library copy, I immediately bought a new copy of my own and have referenced it innumerable times since then. Recently I had the pleasure of meeting the author, Susan Frost, and I was thrilled to be able to tell her how much use we'd gotten out of her book. It has helped me to teach others in my firm about some of the tenants of marketing services to our industry. We have also been able to adapt her practical advice to develop successful solutions for our business development strategies and specific marketing issues.Easy to digest, practical and specific to our industry, I'm so glad I found this book. I'd highly recommend it.
Blueprint for Marketing
I own a small business. We have used this book so much it is dogearred! It is simple, easy to follow and gives some excellent tips on marketing a small business! It outlines how to put a marketing plan together. I have not found a better book or approach to preparing a marketing plan! It gave us a lot of sources and paths to take in order to market our business! I recommend highly to someone just starting out or wanting to readjust your approach to marketing to todays marketplace! It applies to any business and gives great general examples and some really fresh information!
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