Absolute must read to start or grow any business
Rick Ott's Creating Demand is an easy to read marketing book
written for new and seasoned entrepreneurs. This book is not about your marketing, it's the motor that drives your marketing.
Understanding Influence
My favorite part of this book is where Rick talks about how people are influenced by others when they make decisions. He gives really practical examples in the book about how to connect with people where they are. A great book if you don't know marketing very well. If you do know marketing, Rick Ott says things you have heard, but makes them stand out with clear examples you may not have thought about.
A classic!
I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!
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