Helpful resource - easy to read
I have started a couple of business ventures without a solid business plan.
After reading through most of this book and completing the worksheets, I now wish I had read it earlier.
It's very easy to read and to complete the exercises.
It's definitely worth the effort and should help you focus your business so it can survive the first year.
Yes, you could probably find an online resource that is similar and shorter...but it was easier for me to step away from the computer and not get distracted.
I'm impressed!
Yes, there are benefits to being dumb. For one, you won't feel so out of place when you buy one of those "For Dummies" books. I've added one such book to my recommended reading list for small business owners.
The book is Business Plans Kit for Dummies by Steven Peterson, PhD (no relation to the author). I sometimes wonder about this book series. Are they too rudimentary? Perhaps. However, this is the book's strength! Even though I took business management classes in school, the author gives an all-inclusive and informative walk-through of putting a powerful plan together. Using this basic approach and assuming the reader has an embryonic understanding of business ensures that your plan covers all aspects and is readable for all audiences. He introduces many critical ideas that I never got out of school.
The book never assumes you're an idiot. Rather is assumes you to be someone involved in a business that wants that business to become very successful. Whether you're starting a business or want to get your existing business on a course to victory, this book guides you through the daunting task.
Inside the back cover is a comprehensive CD containing all the forms and exercises mentioned by the author. By competing every single one of these forms, you'll gain a confidence-building knowledge of all aspects of your business - from establishing your vision to planning your exit strategy. One of my favorite aspects of the book is that he places perceptive emphasis on having a written mission, values, and vision statement. I've studied about too many failed companies that lost sight of their vision because they made important (and even seemingly unimportant) decisions that had little to do with their company's vision. Sticking to these statements has proven conclusive to the success of many well-known companies. (Read the books Built to Last and Good to Great for proof.)
I highly recommend this book for anyone in business. Don't let the title dissuade you. It's a must-read in my opinion. One thing's for sure - after reading it you won't feel nearly as dumb as when you began.
(Review adapted from [...])
Best Ever
One of the most amazing books... I was dreading the process of putting together a business plan, but this book with the accompanying disk make it an easy process!!
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