Best Conditioning Advice Ever
Yes, she spends a great deal of time chatting with growers, but this book has the BEST info on conditioning that you will find in a mass-market offering. Just as top chefs will alter recipes so that no one can duplicate their materpieces exactly, most flower growers are very tight-lipped about their secrets and will write pages and pages without giving specifics. Lee manages to extract wonderful information from her subjects.
Horticulture and marketing specifics are available in hundreds of other places: only here will you find a reliable guide to the best cut flowers and real, plant-specific conditioning practices. I used her advice for Cleome and won a blue ribbon at the county fair (the flowers lasted 2 weeks in the vase!). I use this book as my ultimate guide to plant selection and conditioning, and she has never steered me wrong.
Full of information
Not even remotely "amateurish." I've met this author in person and she has helped many become successful flower farmers, even from backyards. People learn in different ways and need different points to begin or to get re-inspired. Some learn best in "whole brain" ways from hearing another's story, and they have the brains and make-up to take it from there. Others are looking for left brain hemisphere technical analysis which is probably better found on the Internet. This book is perfect for many. Who is the grouchy sounding person from Ireland who sounds like he thinks all books are supposed to be custom written just for him, and if not, they're worthless to the world? Would he be interested in revealing his occupation in life and allowing himself to be publically ranked with one star which would help cut off his income and reputation if he doesn't think exactly like we do?
amatuerish, vague and completely lacking in critical detail
This title of this book does not accurately reflect the content. It is extremely vague, completely lacking in any technical detail regarding crop production, expected yield per acerage used, costs involved, marketing/selling etc. I can sum this book up in one sentence "I grew some flowers and sold them in my local shop and I dont know how or why I was successful at this practice." This really is a worthless book...the author has a very homely style which reinforces the impression that she is a complete amateur at this business. She runs out of anything useful to say after a couple of chapters and sets off to tell the life-story of her flower-growing acquaintances without paying much notice to the technical and scientific detail of their various ventures. If you are hoping to get some serious insights into growing flowers and developing marketing strategies for selling those flowers, forget it....do not buy this book.
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